Nike Football; Vending Machine (BUSINESS)

What would be the purpose of having vending machines all around the places, even though that you still sell the products from the stores?
The `Nike` company made a really good new idea about putting vending machines all around the World. I think this is really good idea. Because of the convenience of it, promotion of nike, and also promotion of a great sport 'football'.
You would have had at least one experience just like my example. One day, you need something like soccer ball, or shoes or whatever those things for the emergency and you could not get it because the shops are closed or shops are really far away from your house. By making vending machines around the town, we could be much more convenient about buying soccer-related things. Because then, you do not have to care about the time and you can just go there and buy it from vending machines.
In business World, the most important thing is the popularity of the brand. By putting these vending machines with `nike` brand name on it, it will spread out the name and also emphasize on this brand to those people who already know `nike` even bigger.
Lastly, this vending machine could be not only helping to make lots of profits and spreading their brand name but also it could spread the interests of soccer as a sport to those people who never played it or who do not like it normally.
Overall, I think this idea is amazing and fantastic!