According to the article that I read just few minutes ago, in Japan a photocopy company named 'Tadacopy' offers students free photocopying. Why would this company do such a weird kind of thing? There is a really good reason for supporting this business idea; advertising the brand or company.s h
As I mentioned when I was talking about the `Nike Vending Machine`, in business World, the most valuable and vital feature to survive from the competition is to advertise the brand which is also the first step of marketing. By doing this you can get so much profits out of it. Let me tell explain this by setting an example about this article. For example, Tadacopy company offers students free photocopying even though a lot of percentage of people who photocopy are students. Then, how can he keep his own life going? This could be really closely related to the loss-leader price. By offering free photocopy rights to students, the company`s popularity would be spread out really fast like a sunlight comes into my room! lol As the company`s brand gets wider and wider, a lot of people from all different kinds of ages, jobs, and aspects would come to `Tadacopy` to photocopy.
I think this is really great idea. By giving one thing for free, you get all kinds of different presents. ^^
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