Boom for online fashion firm ASOS

1) Possible reasons for the success of ASOS?
--> The success of ASOS could be due to the factor that there are not a lot of markets which have this unique selling point of selling celebrities clothes. Since, this business is in a niche market, small gap, there will be less competitors which means the price for the product is quite inelastic. Furthermore, since it is selling clothes worn by celebrities, some people who are maniac about certain celebrities will pay any figure number of money to buy these clothes.

2)Who the main competitors are?
--> Main competitors would be first of all those businesses who are selling clothes over the internet, famous brands which might have same brands as the ones that they are selling, and maybe those ones who are selling clothes which are worn by normal people in a cheap price over the internet.

3)Strengths/ weaknesses?
Strengths: USP, Cheap prices, Convenient to buy
Weaknesses: Hard to get clothes, Could be problem in the future if there is no clothes left

4)What steps can they take to ensure continued success?
--> Advertisement, promotion, Special events; sales or etc, etc